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Food & lifestyle photography, visual storytelling & how to create a strong business and brand
Come along with Danish award winning cookbook writer, publisher and photographer Sif Orellana and Gothenburg-based business developer and brand manager Kajsa Jeppson on a full three-day intimate and inspiration-packed Christmas adventure and photography and visual storytelling retreat at beautiful Nääs Fabriker, near Gothenburg, December 6th - December 9th 2018.
Possibilities to visit Gothenburg Sweden’s second-largest city, a west coast port, with a modern and friendly small-town vibe and plenty of music, art, and fine food to explore, can be arranged before or after the retreat close down, on request.
We are so excited about this retreat and have put our hearts and souls into creating the most educational, inspiring and eventful program, that teach you how to create high-quality editorial content for magazines, blogs and books, take your photography and visual storytelling skills as well as your business to the next level. This is a unique opportunity to network with colleagues from all over the world, while indulging in the best Scandinavian Christmas food and treats.
Throughout the workshop Sif Orellana will share her experiences and tool box with you on how she has managed to create, write and photograph twelve cookbooks, six of which have earned International awards. She will tell you about her workflow, teach you how to shoot evocative food photos, capture the soul of a location (both indoor and outdoor), tell captivating food & travel stories, and learn and develop new skills to grow as a photographer. Kajsa will give you the opportunity to look into your business strategies and how to best align them with your brand.
It is our goal to inspire and help you to create your own visual identity and “personal voice” and we have created this workshop to share all our very best tips and tricks with you and load you with knowledge from the photographic and branding industry.
CLASSES & ACTIVITIES
Throughout the retreat we will indulge in good food and drink, coffees and teas, sauna baths and a dip in the outdoor hot tub (unless you prefer a dip in the lake). Each day during the retreat we will have classes and training sessions, where Sif and Kajsa will share their experiences within the photographic industry as well as the branding business. We will take you through styling, expression, light, trends, composition, use of props and backgrounds, editing and camera techniques. Sif will give you all the tools needed to bring your visual storytelling and photography to a higher level and help you transitioning from passionate amateur to a heart-driven successful professional. In addition Kajsa will provide you with thoughtful exercises on how to align your business strategies with your brand. Please note that the itinerary may be due to small changes.
Christmas is a magical time in Scandinavia and we will be spending it in a beautifully conserved and converted old cotton factory, Nääs Fabriker, situated on the side of lake Sävelången. On the cobble stone premises there are beautiful shops selling select interior design, local food, homemade bread and lots more. Across the lake is the Nääs Mansion, situated on a hill in pastoral surroundings and, heading in the other direction, the picturesque village Tollered. Gothenburg Airport is only a stones throw away as is Gothenburg itself.
See more of Nääs Fabriker here
This course is aimed at anyone interested in food- and lifestyle photography, business development and branding - from the amateur bloggers to those looking to break into any industry on a professional basis, or even those who just love posting images of gorgeous food that they eat. Come and join us for an incredibly yummy and informative retreat in the most charming atmosphere you can dream of. We can’t wait to take you on this fairytale!
You will need to bring your camera - whatever you normally shoot with is best. Some guests come with nothing but iPhones, others come with film cameras, yet others with point & shoots, and the majority with DSLRs. Bring also your laptop and tripod.
Included: This price is all inclusive lodging (single room), workshop material, "Julklapp" (Swedish for "Christmas gift"), food, snacks and refreshments, while at the retreat.
Not included: Travel costs (i.e. flights etc.), transportation from and to the airport/train station and market purchases.
ADD ONS that are possible to book and not included are one-2-one with Sif (fist come, first served) on Sunday after closing the retreat at breakfast, as well as a trip to visit the best interior shops in Gothenburg, with Kajsa. Please contact us for bookings. Prices range from €120 for a trip to Gothenburg (lunch and coffee included) and €297 for one-2-ones with Sif.
TERMS & CONDITIONS
This is a non refund retreat, so please register only if you know you can attend. However we´d happily transfer your spot to someone else should you be unable to make it and know someone who will take your spot. Please contact us directly in that instance and we'll adjust the class list accordingly. In the unlikely case that we have to cancel the workshop, you would receive a complete refund. Secure your spot by buying one of the options above. We're so excited to welcome you!
Sif Orellana is a Danish born professional award winning cookbook writer (12 cookbooks), publisher and photographer. Her latest family cookbook, was in June 2015 named number 2 in “Best in the World” by Gourmand World Cookbook Awards. She is currently working on her first book for the American market, named “My Happy Danish Kitchen”.
Kajsa Jeppson, based in Gothenburg, Skilled in Marketing Management, Digital Strategy, Market Planning, Branding, and with a demonstrated history of working in the management consulting industry. Strong entrepreneurship professional graduated from Reigate School of Art and Design/East Surrey College.